Nearly every car owner has frequented a gas station at some point. Aside from price and desperately needing to fill up an empty tank, there are definitely reasons why drivers choose certain gas stations over others.
So as the proud owner of a gas station, how can you up your appeal to customers? After all, when potential clients drive by, they only have a few moments to decide whether they’re going to fill up at your station—or keep driving and find another.
One great, simple way to draw more customers to your gas station is by having the right lighting. Although they won’t stay long, proper gas station lighting that meets customers’ needs can make all the difference.
Many gas stations have turned to LED lighting to make themselves more appealing and approachable to customers. With LED lights for gas station canopies, customers are bound to feel more welcome and safe as they make their purchases. Also on the plus side, LED lights will save you money on your electricity bill, thanks to their efficiency and how environmentally friendly they are.
Atmosphere and Safety
It’s no secret that dimly lit gas stations seem less welcoming and less safe. Unless it’s an emergency, customers are likely to keep driving instead of stopping for gas. A gas station that’s well-lit, especially with LED lights, will attract drivers looking for a variety of things: food, gas, a rest stop, water, bathroom, etc.
The welcoming atmosphere of an LED-lit gas station will also help customers feel safe the moment they step out of their car. With no pockets of shade or visible dangers, customers will enjoy the visibility and ensure that their trip to your gas station is as productive and time-saving as possible.
Money-saving and efficient
After switching from traditional lighting to LEDs, you can reduce energy costs up to 40-80%. In fact, LED lights are up to 80% more efficient than fluorescent or incandescent lights. Additionally, since LEDs are much brighter than traditional lighting, you’ll need less LED lights in order to achieve the same level of brightness required for fluorescent or incandescent lights. This saves money while also contributing to a less-cluttered feel on your gas station canopy; customers will undoubtedly appreciate the aesthetic appeal of minimal but bright lighting.
LED lights are incredibly eco-friendly. They don’t contain toxic elements—mercury, for example—so when you do dispose of them, they won’t contaminate the environment in a landfill. LEDs also have a long life span compared to traditional lighting—up to six times longer—which means a lower overall carbon footprint and less time/money dedicated to replacing old lights. By using LED lights at your gas station, you’ll be able to save the environment and save money at the same time.